Visual Communication

The purpose of a visual communication is to catch peoples eye and to get them thinking about what they ad has to say. The purpose of this project was to use a series of photos to portray a side of the campanile. The different angles of the picture and the different objects that we have in the pictures portray a different side of the campanile.

This is a picture of the campanile on central campus. This picture is taken in the middle of the day and shadows are being cast on the structure. The campanile is a structure that has many different traditions that go along with it. This picture was chosen because it gives a food overall view of the structure. For an ISU student or alumni, this picture gives us a sense of community and tradition. The sight of the campanile gives us a good feeling because we know the traditions that go along with the campanile and the university. When you first look at this picture your eyes focus on the top where the sun is shining, and then slowly works down to the shaded part and the trees at the base of the campanile. This leads your eyes down to the next picture that we will describe.

This is the archway of the campanile. This archway faces the memorial union. The arches have a significant role in the tradition of the campanile. The story goes that someone is not a true Iowa Stater unless they take there loved one and kiss them under the campanile when the bells ring at midnight. This has been a tradition for over a hundred years and this shows the heritage that this school has. This also shows the old decorative architecture that was put into the arches. This is contrasted with the new bright green leaves. This shows a merging of the old tradition and the new students that still hang onto this tradition. When you first look at this picture your eyes are drawn to the arches and the branches that are in front of them. Then your eyes are drawn down to the green grass which leads to the next picture.

This is a picture of the top of the campanile. This shows the clocks that are on all four faces of the campanile that can be seen from most places in central campus. Every quarter hour the bells of Iowa State are rung. Most days at 11:50 someone will go up and actually play the carillon that is up in the tower for a twenty minute concert. At other times carilloners go up and play concerts at different times throughout the years. The bells of Iowa State can be heard over most of the campus. This is a tradition that goes back to when the campanile was first built. Your eyes focus on the top of the campanile and are drawn down to the shadows at the bottom of the page. This picture is bright and warm and gives you a good feeling about the campanile.

This is one of the corners of the campanile. This photo represents the old architecture that was put into the campanile. This is merged with the new trees that are in the background. This represents that the old traditions that go along with the campanile are still alive today. The sun in the background makes you feel warm and comfortable which is how you feel whenever you see the campanile a realize that some things in the university are the same now as they were many years ago. When you look at the picture your eyes glance over the building and are drawn to the bright spot in the picture, which is the sun and then your eyes follow the tree branches until you are looking at the base of the building and then work up to the top of the picture. This is the last picture in my sequence because as you look at it, it does not really lead your eyes to the next picture down.